First drop: January 2027
Hats worth wearing every day.
Ten original designs, drawn by hand. Get first pick, 24 hours before everyone else.
Can't wait? The tees are available now.
Art, not punchlines.
Most statement hats are a joke that gets old. We make ours from original hand-drawn art, so yours is worth wearing every day.
Every design begins as an original drawing by Andria, our co-founder and artist. No stock graphics and no AI art. Some of the designs have a sense of humor. None of them are jokes. They're meant to be worn every day and noticed up close.
How the first drop works
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Get early access
Add your email and we'll send you the exact date first.
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Shop 24 hours before everyone else
Take first pick of the first run: 100 of each design.
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Wear your pick every day
Look closer. Many designs have more to them than you might think.
The first drop
Ten designs and 100 of each in the first run.
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Axis Rize Logo
$32
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Waterball 2.0
$32
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August Azalea
$32
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Throwback
$32
TV Scanner
$32
Trippin'
$32
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Samurai
$32
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Doggo
$32. 100% of profit to Because 4 Paws.
Focus
$32
It Finally Happened
$32
$32 a hat
Every design in the first drop.
3 hats for $90
Free shipping included. The Doggo hat isn't part of this deal.
5 hats for $150
Free shipping, plus a free hat caddy valued at $40. The Doggo hat isn't part of this deal.
We'll restock after the first run and add new designs. Early-access members get first pick. Everyone else shops 24 hours later.
30 days to return it unworn. The return label is free.
Worth a second look
Drawn by hand
Andria, our co-founder and artist, makes every design from start to finish. Every hat starts as a drawing, not a stock graphic.
Made to be worn
Our co-founder Dave owns hundreds of hats and wears as many as he can. If he wouldn't wear it himself, we won't sell it.
Look under the brim
Most designs hide a second hand-drawn piece under the brim. It's a little extra just for you, but your friends will notice too.
One hat gives back
100% of profit (sale minus our cost) from the Doggo hat goes to Because 4 Paws, a CT rescue Dave fostered over 50 dogs for.
Wear the art now
Can't wait for January? Start with the same artwork on a tee. Available today for $20.
Join the Axis Club
$30 a quarter. Auto-renews. Skip, pause or cancel anytime.
First charge: Jan 1. First hat ships: mid-January.
- A new hat every quarter
- A members-only exclusive design
- 20% off every order
FAQ
When is the drop?
January 2027. Early-access members get the exact date first and can shop 24 hours before the public.
How many of each hat are there?
The first run is 100 of each design, with 10 designs in total. We plan to restock, so a sold-out design isn't gone for good, and Andria will keep creating hand-drawn designs for future drops.
How do the 3- and 5-hat deals work?
Three hats are $90 together with free shipping. Five hats are $150 with free shipping, plus a free hat caddy (aka hat travel case). The Doggo hat isn't part of either deal.
Where does the Doggo money go?
100% of profit from the Doggo hat goes to Because 4 Paws.
Can I return a hat?
Yes. You have 30 days after delivery to request a return. Hats must be unworn, with tags and in their original packaging, and the return label is free. See the refund policy.
Your new favorite hat is coming.
Most statement hats are a joke that gets old. Yours doesn't have to be. Get first pick before the first run opens to everyone.